Flexible catalogue
Variants, stock and collections keep their visual rhythm.
← All projectsFashion / Swimwear / EcommerceDigital direction · UX / UI · Ecommerce · Product customiser
Mayma
01 / 2026
A bright, tactile store for choosing, matching and customising swimwear without losing the brand's warmth.
Visit website ↗
LIVE / www.maymabikinis.com.ar
A bright, tactile store for choosing, matching and customising swimwear without losing the brand's warmth.
Summer as an interface: light, flexible and always in motion.
01
The challenge
Mayma needed to sell products with multiple size, colour and model combinations without turning the purchase into a cold form.
02
The approach
We built a visual experience where catalogue and customisation coexist. Editorial hierarchy keeps the product forward while the interface supports clear choices.
Key decisions
A system made for this brand.
Customisation
Tops and bottoms can be matched through a guided experience.
Identity in motion
Water, coral and deep green translate the brand's energy.
The outcome
A warm, expressive store ready to grow with every new collection.