LUFINHA
Projects

Mayma Bikinis

A store where every customer builds her own bikini.

A mobile-first ecommerce with bikini customisation, product variants, stock and a complete purchase flow.

  • Swimwear
  • Fashion
  • Online store
  • 2026
Mayma Bikinis homepage with links to the catalogue and customiser

What we did

  • UX / UI design
  • Ecommerce development
  • Product customiser
  • Payments and integrations

Experience design + ecommerce development

The challenge

Sell online without oversimplifying the product.

Mayma needed to present its catalogue and sell online while preserving the option to choose and match each part of a bikini. The experience had to organise sizes, measurements, fabrics, models and availability without turning the purchase into a chore.

Customiser

Build a bikini your way.

The journey starts by explaining what can be chosen and divides customisation into seven steps. Customers can build a complete set or focus on one piece without facing every decision at once.

  • Complete sets or individual pieces
  • Visible progress
  • A summary that updates throughout the journey
Mayma customiser entry page explaining each decision
Mayma customiser entry page explaining each decision
First customiser step for choosing the garment type
First customiser step for choosing the garment type
Guided decisions

Measurements, fabric and fit within one flow.

Each step focuses on one decision. Customers can choose a standard size or enter measurements, browse real fabrics, define top and bottom styles and adjust the cut. The side summary keeps every choice visible and reduces mistakes.

  • Standard sizes or specific measurements
  • Admin-managed fabrics with real images
  • Visual selection for styles and cut
Custom enquiry

A complete summary ready for WhatsApp.

The final step brings garment type, size, measurements, fabric, styles and cut together. Mayma receives the request with enough context to confirm availability and price without asking the customer to repeat every choice.

  • Complete review before sending
  • Additional comments
  • A request prepared for WhatsApp
Final custom bikini summary before sending it through WhatsApp
Final custom bikini summary before sending it through WhatsApp
Catalogue and product

Clear variants, availability in context.

The catalogue presents the collection while each product page brings gallery, price, bank-transfer discount, size, colour and availability together. Shipping estimates by postcode stay within the same purchase decision.

  • Visual catalogue
  • Sizes, colours and stock by variant
  • Correo Argentino shipping estimates
Cart and checkout

From product to payment in understandable steps.

The cart keeps variant and quantity before starting a checkout divided into delivery, billing and payment. Customers can choose pickup or Correo Argentino and pay by bank transfer or Mercado Pago.

  • Cart with variants and quantities
  • Delivery before billing
  • Bank transfer or Mercado Pago
Administration

Operations are managed from the same product.

The dashboard supports store monitoring, product and variant management, and updates to fabrics available in the customiser. Commercial data, inventory values and identities have been hidden in these captures.

  • Operational overview
  • Products, variants and availability
  • Custom fabrics with image and status

What we built

A store where direct purchase and product customisation coexist, each with the flow it needs.

  • Ecommerce and catalogue
  • Bikini customiser
  • Sizes, measurements and variants
  • Stock management
  • Cart and checkout
  • Mercado Pago and bank transfer
  • Correo Argentino and pickup
  • Custom WhatsApp enquiry

Technology and integrations

  • React
  • Vite
  • Neon PostgreSQL
  • Mercado Pago
  • Cloudinary
  • Correo Argentino
  • Vercel

Does your business need something like this?

Tell us what you have in mind and we'll think it through together. You'll hear back from us directly.

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