Uruguaí
Two sites for one yerba brand: one tells the story, the other sells.
A two-site digital ecosystem: an institutional experience for building the brand and a Tiendanube store for selling, running campaigns and finding stockists.
What we did
- UX / UI
- Web development
- Tiendanube
- Ongoing maintenance
Design, development and ongoing digital maintenance
The challenge
A growing brand needed more than one website.
Uruguaí needed to present its story and product range, open a commercial channel for distributors and sell online. The solution became two connected experiences that Lufinha keeps active through news, products, banners and campaign updates.
Two sites, one consistent brand presence.
The institutional site brings together story, products, news and commercial contact. The store handles catalogue and purchase. Both share visual codes and evolve as parts of one digital strategy.
- Institutional website
- Ecommerce on Tiendanube
- Connected identity and navigation
Product, origin and commercial positioning.
The institutional experience explains the Uruguayan-style yerba, presents each variety and organises the brand story. Content balances product information with useful context for consumers and potential distributors.
- Brand story and proposition
- Varieties and formats
- Distributor channel
The websites move with the brand.
The work continues after launch. We update news, products, featured content and banners so events, press, sports activities and commercial campaigns also have a place across the digital experience.
- News publishing and editing
- Product and banner updates
- Support for marketing campaigns
Communication also creates commercial opportunities.
The institutional site goes beyond a brand presentation. It includes a dedicated path for distributors and retailers, with a direct form that gathers the information needed to start a commercial conversation.
- Wholesale-specific message
- Contact form
- Visible access from navigation
A client-chosen platform shaped around Uruguaí.
The client chose Tiendanube for ecommerce. On top of that foundation, we worked on the visual experience, catalogue organisation and product pages so the purchase journey keeps the brand's character.
- Tiendanube visual customisation
- Product and bundle catalogue
- Product pages with format options
From product to cart without losing context.
The store lets people browse products and bundles, select options, adjust quantities and review the order in a side cart before starting checkout. Active campaigns also carry through the purchase experience.
- Options and quantity selection
- Side cart
- Campaign incentives within the journey
Find Uruguaí nearby, even when the purchase is offline.
We developed a stockist finder within the store with a map, list and filters. People can search by shop, city or province, browse matching results and open WhatsApp or directions.
- Search by shop, city or province
- Map synchronised with the result list
- WhatsApp and directions access
What we build and maintain
Two experiences that grow with the brand: one builds context and trust; the other turns that interest into purchase and local presence.
- Institutional website
- Ecommerce on Tiendanube
- Shared visual system
- Catalogue and product pages
- Editorial content and news
- Banners and campaigns
- Distributor channel
- Stockist finder
- Map and geographic filters
- Ongoing maintenance
Platforms and scope
- Custom web development
- Tiendanube
- Interactive map
- Content management
- Ongoing improvements
Does your business need something like this?
Tell us what you have in mind and we'll think it through together. You'll hear back from us directly.
