Worlds, not filters
Categories speak the shop's language and make exploration easier.
A boutique toy shop turned into a digital home: warm, organised and full of small discoveries.
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LIVE / www.cosasdecasajugueteria.com.ar
A boutique toy shop turned into a digital home: warm, organised and full of small discoveries.
The challenge
Variety was part of its charm, but it needed a structure that could organise categories and products without losing the shop's human tone.
The approach
We used the idea of a home as a navigation system. Product worlds become rooms and the journey ends in a simple conversation.



Key decisions
Categories speak the shop's language and make exploration easier.
The cart organises products before opening a real conversation.
The shop's story builds trust without becoming corporate.
The outcome
A warm, navigable experience that carries the boutique character to every screen.